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Trigger Leads. What does that mean for those applying for a mortgage?

Trigger Leads. What does that mean for those applying for a mortgage?

Rob CarlsonRob Carlson
Mortgage Director

You just submitted your mortgage (home loan) application and now you are you suddenly receiving unsolicited phone calls, texts and e-mails from other mortgage lenders. Why is this happening?

You’re not alone.

When you apply for a mortgage through any financial institution or mortgage company, your lender will pull a credit report from the three major credit bureaus: TransUnion, Equifax and Experian. Under the Fair Credit Reporting Act, the credit bureaus can legally sell your contact information within 24 hours of your mortgage application to anyone who wants a list of people currently applying for mortgages. The collective contact information from applicants is often referred to as “trigger leads.” Please note Border Bank never sells or shares your contact information.

Good news - you can opt out of being solicited!

The website is the official Consumer Credit Reporting Industry website for consumers to opt-in or opt-out of offers for credit and insurance products. In addition, you may go to sign up for the Do Not Call Registry to protect you against unwanted phone calls. 

Now…it’s time to get back to the exciting journey of house hunting! 

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